11. Description of Example and Its Use in the Library:
Libraries can use book trailers to advertise new releases in different genres. This adds intrigue and fresh excitement for the book, which can increase circulation. The trailer can be shown on the library's website. A contest could be made among teen readers for creating the best book trailer.
12. Description of How the Example Capitalizes on the Tool's Potential:
Animoto is a great Web 2.0 tool for creating book trailers for libraries. The tool is user friendly, offering pre-set video styles with automatic transitions - the user has only to drop in text and pictures. Further, the tool offers a Facebook Social Plugin, and users can share and comment on the trailer using the extremely popular social media site. It also offers the ability to "tag" people and organization for greater sharing. You can Tweet, email, download, or export your book trailer.
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